Tyrolean spring fair provides impetus

The 39th Tyrolean Spring Fair with Tyrolean Motor Show scored with a wide range of products, informative presentations and an interactive programme.

Diversity and innovation: a review of the trade fair

The 39th Tyrolean Spring Fair with Tyrolean Motor Show offered four days of shopping pleasure, expert advice and an extensive informative and interactive programme from 14 to 17 March. Over 260 exhibitors presented high-quality products and a wide range of innovations, trend topics and around 50 lectures, workshops and demonstrations. The trade fair offered a wide range of topics such as mobility, eSports, garden culture, health, household and leisure. Over 32,000 visitors from all districts of Tyrol used the trade fair as a platform for shopping, expert discussions and family experiences. Christian Mayerhofer, Managing Director of Congress Messe Innsbruck (CMI), emphasised the successful cooperation with the exhibitors and the trade fair's ability to meet the spirit of the times and constantly change.

Offer generated great interest among visitors of all generations

A visitor survey confirms the high level of satisfaction and willingness to buy among visitors. Around 80 per cent stated that they had either made a purchase directly at the trade fair or would do so afterwards. The visitor structure reflected the diversity of Tyrol, with around 20 per cent visiting the trade fair for the first time. The Tyrolean Motor Show in particular met with lively interest with premieres, specialist presentations and a broad overview of brands. The organisers are already planning next year's event based on the positive feedback and success of this edition. Christoph Heuschneider, project manager of the trade fair, emphasised the diversity and interactivity of the offer, which appealed to all age groups. The visitor survey confirms the positive impressions: Over 80 per cent of visitors gave the trade fair top marks and would recommend it to others.

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